PAŞABAHÇE’S AWARE COLLECTION GROWS WITH NEW PRODUCTS
Paşabahçe, Turkey’s leading glassware brand, expands its 100% Recycled Aware Collection, which contributes to the circular economy, with new products… A greener forest, a bluer sea and a cleaner future is possible. Therefore, Paşabahçe breathes new life into glasses that have completed their life cycle and invites to use recycled glassware for a sustainable living. With a lower carbon footprint and reduced industrial waste output, the Aware Collection combines sustainability with aesthetics and modern style in its wide range of products.
Over the years, Paşabahçe has introduced numerous “firsts” to its consumers. Paşabahçe continues to expand its Aware Collection, comprised of 100% recycled glass products, by combining its awareness of environmental responsibility and advanced production capabilities with its power to innovate.
Inspired by the turquoise color of the Bosphorus, the Aware Collection brings together sustainability, aesthetics, and modern style. Launched with four products in 2020, the Aware Collection now includes 25 products consisting of glass, mug, stemware, jar, carafe that appeal to consumers who are environmentally conscious and aware.
The natural environment is preserved when pieces of glass – used at least once before – are recycled in products that compose Paşabahçe’s eco-friendly Aware Collection which eliminates the need for new raw materials. Şişecam with this new innovative collection of its leading glassware brand, Paşabahçe, reduces its carbon footprint and industrial waste output while reinforcing the circular economy.
Paşabahçe developed the Aware Collection based on its vision of leaving a better world for future generations in line with Şişecam’s Care for Next sustainability approach. In 2011, Şişecam launched the “Glass and Glass Again” initiative – one of Turkey’s most comprehensive sustainability and social responsibility efforts. To date, more than 1.3 million tons of glass waste have been recycled under this initiative. Through the use of a 10% glass cullet in production, 2.5% energy savings is also recorded in the production of glass. The most sustainable packaging material, glass can be 100% recycled countless times, with no loss in quality. Recycling a single glass bottle is sufficient alone to save electricity that is needed to power a computer for 25 minutes or a TV for 20 minutes.
For detailed information on the 100% Recycled Aware Collection, please visit www.pasabahce.com.